Ed Zitron on Founder

This company raised at an $850m valuation and they will probably sell for like $80m. Maybe less. What would an acquirer buy? A horrible device that nobody wants that barely works run by a management consultant and a guy who was a designer at Apple 7 years ago?

249 likes4 repliesPosted May 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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