David Folkenflik on Hiring

One of many WSJ layoffs: @bkesling was a US Marine infantry officer who served in Iraq & Afghanistan. As an award-winning WSJ reporter for 10 yrs, he was shot at, tear-gassed and spat on. Ben tells me he was laid off "in less time than it takes to microwave a Salisbury steak."

447 likes17 repliesPosted May 31, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by David Folkenflik on X