David Folkenflik on Engineering

7. A lingering question: Why Winnett, beyond the shared history with Lewis? Another: Will they foreswear paying sources for scoops, as they did for the British MP expense database? or are they open to redefining US and WaPo journalistic standards against such payments?

402 likes7 repliesPosted Jun 3, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Invitation
Style: Listed out, so each point can be lifted on its own.
Tone: plain, matter-of-fact
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering

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