Simon Taylor on Revenue

Monzo just released its FY2024 results. Spoiler alert. They crushed. - £15.4m profit - 2.5x revenue growth - 88% increase in deposits (to £11.4bn) They're executing on profitability and they've barely started lending Don't see many domestic threats but can they go global?

311 likes15 repliesPosted Jun 3, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Contradicts something the audience already believes, which stops the scroll.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Context → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.

The mechanics

Hook: Leads with a number
Structure: Hook → List → Context → Invitation
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity, Pattern interrupt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Growth

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