Rob Joyce on Engineering

I actually take the existence of this database as a good sign. Google is systemically tracking where they have problems and need to address. It’s a demonstration of a culture looking to do things right and improve. The leaking of the database is another issue, however.

195 likes6 repliesPosted Jun 3, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Pattern interrupt
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering

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