Philip Morris International on Energy

Philip Morris International@InsidePMI

On #WorldEnvironmentDay, we are proud to be at the top of the @Forbes 2024 Net Zero Leaders ranking 🚀 As we transform our company toward a smoke-free future, we strive to do so in the most sustainable way possible, including by leading in decarbonization 💚 #NetZero

9 likes1 repliesPosted Jun 5, 2024

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Mechanisms: Reciprocity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Energy

Post by Philip Morris International on X