Simon Willison on AI

Simon Willison@simonw

I keep seeing Microsoft's Recall described as an "AI" feature, anyone know what makes it "AI"? Is it just that the OCR uses a machine learning model, or are there other AI components in the mix here?

212 likes32 repliesPosted Jun 5, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Ends on a question, which is the most reliable way to turn readers into repliers.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Opens with a question
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

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