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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Sebastiaan de With on X

Sebastiaan de With@sdw

I like how people are claiming Apple has ‘never outsourced so much of their software to anyone’ with a potential OpenAI deal when the iPhone launched with Google search powered Safari, Google Maps and Youtube on the Home Screen.

1.3K likes50 repliesPosted Jun 5, 2024

View the original on X Written by Sebastiaan de With. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Disney has cancelled their deal with OpenAI. They planned to invest $1 billion into the company and let Sora have access to AI generate videos of characters from Disney, Marvel, Pixar and Star Wars. (Source: t.co

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At my direction, early this morning federal agents arrested Don Lemon, Trahern Jeen Crews, Georgia Fort, and Jamael Lydell Lundy, in connection with the coordinated attack on Cities Church in St. Paul, Minnesota. More details soon.

For those confused why the US state and Silicon Valley are having a meltdown on twitter today. China released multiple AI models that are 50x more efficient than the best American AI models and made them open source, ruining the AI market

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

I am very excited about AI, but to go off-script for a minute: I built an app with Codex last week. It was very fun. Then I started asking it for ideas for new features and at least a couple of them were better than I was thinking of. I felt a little useless and it was sad.

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

More from Sebastiaan de With

Sebastiaan de With

Some big personal news: I’ve joined the Design Team at Apple. So excited to work with the very best team in the world on my favorite products. ✌️

Sebastiaan de With

Ex-MobileMe team here. This was a brutal time. It was so bad that when he presented iCloud onstage, Steve said “I know what you’re thinking: why should I trust them? They're the ones who gave us MobileMe!”

Sebastiaan de With

Siri is doing actual damage to Apple’s brand/credibility. It shouldn’t be delayed, it should be canned next year. The company’s never been flat-out dishonest on its products like this before. The Mac Studio page still showcases a use case that flat out *does not work*

Sebastiaan de With

Apple: announces new product "wow amazing, but could use a newer component or minor spec improvement" -next year- Apple: updates new product “this is the most underwhelming announcement by Apple ever!!1" ⬅️ you are here - some time later - Apple: announces new product

Sebastiaan de With

Big miss from Anthropic releasing a super clunky macOS electron app that feels like a bad wrapper of their website. Very weird non-standard UI all over, choppy and sloppy animations. OpenAI is really leagues ahead in making good apps (+ has ChatGPT Search rolling out today)

Sebastiaan de With

Apple’s Intelligent Strategy Apple showed off an incredible strategic edge in the AI arms race - but some might have missed that the company hints at using its biggest weakness as a formidable weapon against competitors. t.co

Sebastiaan de With on AI · ViralLoop