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The mechanics

Hook
Style
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Written for

Analysis by ViralLoop — not written by the original author.

Post by Matthew Green on X

Matthew Green@matthew_d_green

So Apple has introduced a new system called “Private Cloud Compute” that allows your phone to offload complex (typically AI) tasks to specialized secure devices in the cloud. I’m still trying to work out what I think about this. So here’s a thread. 1/

11K likes223 repliesPosted Jun 10, 2024

View the original on X Written by Matthew Green. Captured Sep 4, 2026.

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60

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

More from Matthew Green

But more broadly, this highlights a fundamental weakness. If MS can easily produce this data to law enforcement, then anyone who compromises their cloud infrastructure (or customer service infrastructure; or can forge a plausible LE request) can potentially access that data.

Micah Lee is spending his weekend poking through the TeleMessage Signal app source code. So far it looks like they use hard-coded credentials. I’m sure it’s going to produce exciting results in the future. t.co

You should use Signal. Seriously. There are other encrypted messaging apps out there, but I don’t have as much faith in their longevity. In particular I have major concerns about the sustainability of for-profit apps in our new “AI” world.

But if you send your tasks out to servers in “the cloud” (god using quotes makes me feel 80), this means sending incredibly private data off your phone and out over the Internet. That exposes you to spying, hacking, and the data hungry business model of Silicon Valley. 4/

It’s not weird for a CEO to say “my product is better than your product.” But when the claim is about security and critically, *you’ve made a deliberate decision not to add security for most users* then it exists the domain of competition, and starts to feel like malice.

Matthew Green on AI · ViralLoop