ViralLoop

Amazon has spent between $20B & $43B on Alexa & has/had 10,000 people working on it. It is all obsolete. To the extent that it is completely exceeded by the new Siri powered mostly by a tiny 3B LLM running on a phone. What happened? This thread suggests organizational issues

1.2K likes42 repliesPosted Jun 11, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Specificity
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Post by Ethan Mollick on X