Scott Gustin on Creative

Here's the new top 5 opening weekends all-time for an animated film: 1. Incredibles 2 ($182 million) 2. Inside Out 2 ($155 million) 3. The Super Mario Bros. Movie ($146 million) 4. Finding Dory ($135 million) 5. Frozen II ($130 million)

280 likes10 repliesPosted Jun 16, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Creative

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