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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Thomas Germain on X

Thomas Germain@thomasgermain

New for @BBC, if you’re worried about how AI will affect your job, here’s a preview. I spent months on a deep look at the front lines of the AI wars: the world of copywriters No part of the labor market was more directly & immediately impacted by chatbots. Here’s what I found 🧵

406 likes8 repliesPosted Jun 16, 2024

View the original on X Written by Thomas Germain. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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I am very excited about AI, but to go off-script for a minute: I built an app with Codex last week. It was very fun. Then I started asking it for ideas for new features and at least a couple of them were better than I was thinking of. I felt a little useless and it was sad.

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Thomas Germain

I spoke to a dozen copywriters who say they lost jobs as more and more clients switch to AI. Some of them discovered a new line of work, one that pays a lot less: Teaming up with the robots stealing their jobs to make AI’s bad writing sound more human /2 t.co

Thomas Germain on AI · ViralLoop