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Post by Thomas Germain on X

Thomas Germain@thomasgermain

I spoke to a dozen copywriters who say they lost jobs as more and more clients switch to AI. Some of them discovered a new line of work, one that pays a lot less: Teaming up with the robots stealing their jobs to make AI’s bad writing sound more human /2 t.co

150 likes3 repliesPosted Jun 16, 2024

View the original on X Written by Thomas Germain. Captured Sep 4, 2026.

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26

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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More from Thomas Germain

New for @BBC, if you’re worried about how AI will affect your job, here’s a preview. I spent months on a deep look at the front lines of the AI wars: the world of copywriters No part of the labor market was more directly & immediately impacted by chatbots. Here’s what I found 🧵

Thomas Germain on AI · ViralLoop