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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Tom Warren on X

Tom Warren@tomwarren

if you’re wondering where all the Copilot+ PC reviews are, Microsoft hasn’t seeded Surface devices for reviews because of the last minute Recall changes. My Surface Laptop just arrived, and Microsoft has made the packaging minimalist this time around 👍

755 likes36 repliesPosted Jun 18, 2024

View the original on X Written by Tom Warren. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Simon John Phillips 🇳🇿

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More from Tom Warren

Microsoft is hiking the price of its Xbox consoles by $100 or more. The discless Xbox Series X will start at $749.99, while the disc drive version is $799.99. Overall, 512GB models will be $100 more expensive, while 1TB models will be $150 more expensive t.co

Sony is raising the price of its PS5 consoles: • PlayStation 5 – $549.99 to $649.99 • PlayStation 5 Digital Edition – $499.99 to $599.99 • PlayStation 5 Pro – $749.99 to $899.99 PS5 Digital has now increased by $200 since its launch price of $399.99 t.co

Nintendo has now sold 17.37 million Switch 2 devices as of December 31st. Less than a month of Metroid Prime 4 sales data, but it’s certainly not an immediate hit given Kirby Air Riders only had an extra 2 weeks of sales

Apple just had a massive iPhone holiday quarter: 📱 iPhone revenue up 23% 💻 Mac revenue down 7% 📑 iPad revenue up 6% ⌚ wearable revenue down 2% ☁️ services revenue up 14% $143.8 billion in revenue overall, up 16% YoY

the EU has fined X (Twitter) $140 million over "deceptive" blue checkmarks. "Deceiving users with blue checkmarks, obscuring information on ads and shutting out researchers have no place online in the EU," says the bloc’s tech chief t.co

Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead. It’s already getting hard to build an affordable PC, and the exit of the longstanding provider of consumer memory is going to make that even more challenging t.co

Tom Warren on Retail · ViralLoop