Ben Sandofsky on Revenue

I finally wrote up the full story behind Lambda School, Silicon Valley’s disastrous foray into for-profit education. I cover how it burned through $120 million, why Income Share Agreements failed, and how one developer-turned-journalist ended the fraud. t.co

647 likes33 repliesPosted Jun 18, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

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Revenue Lessons

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