Brian Merchant on AI

Sure starting to feel like this bubble is getting ready to pop. Nvidia is the most valuable company in the world—worth more than Microsoft, more than Apple, more than *every stock in the UK combined*. Yet McDonald's and others are canceling AI programs because they don't work.

2.2K likes45 repliesPosted Jun 19, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

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