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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Mark Gurman on Product · ViralLoop

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Post by Mark Gurman on X

Mark Gurman@markgurman

The omitted features: 1) Apple’s biggest change to iOS in a decade (AI) 2)The favorite new feature of Apple’s biggest fans (iPhone Mirroring) 3) Maybe the most important new iOS 18 feature (SharePlay Screenshare)

592 likes39 repliesPosted Jun 21, 2024

View the original on X Written by Mark Gurman. Captured Sep 4, 2026.

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38

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Listed out, so each point can be lifted on its own.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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hey i'm really sorry to keep hyping our own product but you really should get chatgpt plus and install the chrome extension for search i am cheerfully the first to admit when we ship something that isn't very good, but this time it's...really good

More from Mark Gurman

A more aspirational version championed by Apple’s design team used even more glass, instead of metal, but was scrapped early on. The company encountered problems connecting glass panels together. The design didn’t hold up when Apple had to figure out how to mass-produce it.

In September, Apple is poised to debut its first foldable iPhone, a device that’s expected to cost $2,000-plus. A monthly price of somewhere between $60 and $70 for that phone will seem a lot more palatable.

Also in Power On: Major shortages hit the MacBook Air amid the memory and silicon crunch, with many new orders now not arriving until September. Apple appears to be prioritizing sales now of the entry level MacBook Pro. t.co

Looking ahead, there is ongoing work on a bigger rethink to the Apple Watch, but I wouldn’t expect that to arrive for another year or two. And Apple is still moving toward getting a blood-sugar feature to the market this decade, making good on a project conceived in the Jobs era.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months.