Brodie Clark on Science

Excellent read if you work in SEO. New research that compares the US vs. EU for Google searches, the rollout impact of AI overviews, zero-click searches & much more. -> 2024 Zero-Click Search Study: US vs. EU by @randfish via @sparktoro t.co

267 likes1 repliesPosted Jul 2, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

Science AI Growth

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