Philip Morris International on General

Philip Morris International@InsidePMI

It's best to never start smoking at all. Our ambition is to replace cigarettes with science-based smoke-free alternatives as soon as possible.

11 likes5 repliesPosted Jul 3, 2024

Private to you, and used when you remix this post.

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Analysis by ViralLoop — not written by the original author.