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Why it worked

The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

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Post by Steve Rosenberg on X

Steve Rosenberg@BBCSteveR

The Moscow Times has been a feature of life here, first in paper form, then online, pretty much as long as I can remember. I arrived in Moscow in August 1991. Moscow Times first came out in March 1992. In 2022 its headquarters were moved to Amsterdam.

221 likes10 repliesPosted Jul 10, 2024

View the original on X Written by Steve Rosenberg. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

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Steve Rosenberg on Product · ViralLoop