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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Smurfit Westrock on X

Smurfit Westrock@smurfitkappa

Our Group CEO and President, @TonySmurfit , joined @KatieGreifeld and @sonalibasak on @BloombergTV to discuss Smurfit Westrock’s debut on the @NYSE and the future of sustainable #packaging. Smurfit Westrock is leading the way toward a #circulareconomy. Watch the full interview

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30 likes0 repliesPosted Jul 11, 2024

View the original on X Written by Smurfit Westrock. Captured Sep 7, 2026.

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13

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

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Smurfit Westrock on Hiring · ViralLoop