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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Merck on Growth · ViralLoop

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Post by Merck on X

Today, we announced the completion of our acquisition of EyeBio, further diversifying our late-stage pipeline and accelerating our research presence in #ophthalmology. Read more: t.co

Shown as X shows it.Open on X

14 likes3 repliesPosted Jul 12, 2024

View the original on X Written by Merck. Captured Sep 7, 2026.

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10

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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