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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Shell on Energy · ViralLoop

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Post by Shell on X

At Shell, we are providing secure energy today while helping to build the low-carbon energy system of tomorrow. Discover more: t.co #PoweringProgress

Shown as X shows it.Open on X

125 likes34 repliesPosted Jul 15, 2024

View the original on X Written by Shell. Captured Sep 7, 2026.

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29

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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