Matthew Yglesias on Marketing

Audience is an issue with any kind of media. I'd been favorable to Biden's renomination until the debate and I've had some angry cancellations since flipping. But overall paid + free subs are both up. t.co

160 likes11 repliesPosted Jul 15, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

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