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The mechanics

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Marques Brownlee on Revenue · ViralLoop

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Marques Brownlee@MKBHD

Fun fact, I pay a service (by the minute) for more accurate transcriptions of my own videos, which I then upload to YouTube's back-end. So companies that scrape transcripts are stealing *paid* work in more than one way. Not great.

29K likes375 repliesPosted Jul 16, 2024

View the original on X Written by Marques Brownlee. Captured Sep 4, 2026.

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68

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

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Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Marques Brownlee

AirPods Max 2 - Same design - 1.5x stronger noise cancellation - New amplifiers - H2 chip, which enables several things, like: - Live translation, camera remote - Still $550 t.co (I hope this puts into perspective how insane Macbook Neo for $499 is lol)

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Pretty sick sick new feature that I am specifically excited about: Android update that makes Quick Share work with Airdrop. So you can easily share files/images between Android phones and iPhones (starting with Pixel 10) t.co

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NEW VIDEO: The leaks were right. This is the Pixel 9 design... boring. BUT I gotta give credit where due: Biggest battery ever in a Pixel! And the price didn’t budge. Full hands-on video: t.co

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OnePlus 13 Review: The Bar Has Been Set! This phone has incredible battery, great chip and a super bright display... and so will LOTS of other phones this year 🫡 Full video: t.co

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This video has a bunch of garbled text, the telltale signs of AI generated videos. But the cutaways, the moving text ticker, the news-style shots... those were all things SORA decided to do on its own, and those news anchors looked very... real