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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Merck on Science · ViralLoop

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Post by Merck on X

Today, we announced positive topline results from our late-stage clinical study in respiratory syncytial virus (#RSV) disease. Learn more: t.co

Shown as X shows it.Open on X

25 likes2 repliesPosted Jul 23, 2024

View the original on X Written by Merck. Captured Sep 7, 2026.

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13

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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