Jeremy Goldberg on Creative

sad to hear Susan Wojcicki passed away at 56. i was lucky to photograph Susan for @Adweek when she became CEO of YouTube. from renting her garage to two Stanford students working on a search engine, to helping build a little place called Google. an incredible but too short life.

photo of Susan Wojcicki at Google Mountain View

225 likes16 repliesPosted Aug 10, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Creative

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