Brian Merchant on AI

This will be framed as a win—but it’s only a win for Google. In exchange for gutting the CA journalism law, which would have put a durable mechanism into place to share ad revenue from stories on its platform, it’s a paltry payout—and *AI initiatives* rammed down our throats.

511 likes5 repliesPosted Aug 20, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

AI Marketing Revenue

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