Schroders on General

In 13 of the past 18 years, not a single US #stock which was a top 10 performer in one year also made the top 10 in the next. @DuncanLamont2 examines the perils of chasing past stock #market winners and the lessons that we can learn: t.co

6 likes1 repliesPosted Sep 2, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

General

Post by Schroders on X