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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Jeremy Gordon on X

Jeremy Gordon@jeremypgordon

Last week I smoked some pot with my buddy, and had 5-6 incredible ideas for a piece of writing; the next day I tried one out, and it seemed so bad that I considered quitting altogether. Then I went to sleep, and in the morning it read fine. AI could never replace this process

733 likes3 repliesPosted Sep 2, 2024

View the original on X Written by Jeremy Gordon. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens mid-story
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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More from Jeremy Gordon

Pitchfork is a "brand" but its staff has always been tiny — a specific group of people whose tastes and instincts have guided their major decisions. All publications should be so lucky! Sweeping all that aside to min-max your way to a 15% profit increase is nauseating

Jeremy Gordon on AI · ViralLoop