Arieh Kovler on Revenue

Eventually they did a deal. Benny Johnson would (unknowingly) work for the Russians for $400,000 a month in exchange for 4 monthly videos. Plus a 100k signing bonus. Pool also agreed 100k a video but no bonus. Weak negotiating skills.

2.3K likes77 repliesPosted Sep 4, 2024

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Arieh Kovler on X