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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jim Waterson on Revenue · ViralLoop

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Jim Waterson@jimwaterson

OnlyFans paid $148m in UK corporation tax last year, according to its new accounts, enough to cover the cost of educating 15,000 British schoolchildren. One of the UK's biggest online media success stories but, er, it won't be getting a ministerial visit anytime soon.

1.7K likes70 repliesPosted Sep 6, 2024

View the original on X Written by Jim Waterson. Captured Sep 4, 2026.

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46

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Elizabeth Warren

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$1 Car vs $100,000,000 Car!!! I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

More from Jim Waterson

Paying £10m+, plus costs, to avoid a public trial. In return Murdoch accepts "illegal behaviour" was commissioned by the Sun but can blame arms-length investigators. Crucially no judge ruling on phone hacking at the Sun, email deletion, or if Rebekah Brooks knew of illegality.

Some news: I've quit my job at the Guardian to launch London Centric, a modern news outlet for the capital doing journalism in the old-fashioned way. I saw the response on here to the Evening Standard's print closure and it felt like time to step up: t.co