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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Jim Waterson on X

Jim Waterson@jimwaterson

OnlyFans paid $148m in UK corporation tax last year, according to its new accounts, enough to cover the cost of educating 15,000 British schoolchildren. One of the UK's biggest online media success stories but, er, it won't be getting a ministerial visit anytime soon.

1.7K likes70 repliesPosted Sep 6, 2024

View the original on X Written by Jim Waterson. Captured Sep 4, 2026.

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46

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

We’ve raised $30B in funding at a $380B post-money valuation. This investment will help us deepen our research, continue to innovate in products, and ensure we have the resources to power our infrastructure expansion as we make Claude available everywhere our customers are.

Elizabeth Warren

Netflix just got a $2.8 BILLION payout from Paramount for its failed Warner Bros. deal. Then Netflix turned around and raised prices on millions of customers.

MY FIRST X VIDEO MADE OVER $250,000! 😲 But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

$1 Car vs $100,000,000 Car!!! I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

More from Jim Waterson

Paying £10m+, plus costs, to avoid a public trial. In return Murdoch accepts "illegal behaviour" was commissioned by the Sun but can blame arms-length investigators. Crucially no judge ruling on phone hacking at the Sun, email deletion, or if Rebekah Brooks knew of illegality.

Some news: I've quit my job at the Guardian to launch London Centric, a modern news outlet for the capital doing journalism in the old-fashioned way. I saw the response on here to the Evening Standard's print closure and it felt like time to step up: t.co

Jim Waterson on Revenue · ViralLoop