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Simon Willison on SaaS · ViralLoop

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Post by Simon Willison on X

Simon Willison@simonw

This is a legitimately fascinating leaked document, it appears to be the onboarding guide for new employees of the MrBeast YouTube production company It's 36 pages long so I published my own notes on it here t.co

609 likes12 repliesPosted Sep 15, 2024

View the original on X Written by Simon Willison. Captured Sep 4, 2026.

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37

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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More from Simon Willison

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