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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Tom Scott 🇺🇦 on Career · ViralLoop

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Post by Tom Scott 🇺🇦 on X

Tom Scott 🇺🇦@Tom___Scott

It's very clear from the Jewish Chronicle debacle that Robbie Gibb is in no way a fit & proper person to be on the BBC board. He won't resign voluntarily but other BBC board members should be calling for him to do so. His presence there brings the BBC into disrepute.

1.6K likes19 repliesPosted Sep 15, 2024

View the original on X Written by Tom Scott 🇺🇦. Captured Sep 4, 2026.

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44

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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