Patrick McKenzie on Founder

Patrick McKenzie@patio11

The Mr. Beast memo doing the rounds is fascinating in a lot of ways, even as someone who has never watched any of his work. In startup-land I think one of the most useful takeaways is "What in here would we consider and then definitely not do?"

902 likes10 repliesPosted Sep 15, 2024

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Patrick McKenzie on X