GREG ISENBERG on Founder

page 2 i find it fascinating that this "rulebook" for a billion dollar empire is written so casually. he even calls out there will be grammar issues. you feel like he is writing to you. Pretty powerful way to begin. more companies should do this. founder mode? here we go.

172 likes1 repliesPosted Sep 15, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by GREG ISENBERG on X