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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Schroders on X

Schroders@Schroders

Huge congratulations to the authors on the shortlist for the @FinancialTimes & Schroders Business Book of the Year 2024 Award! We can’t wait to see who takes the top prize on 9 December as we celebrate 20 years of excellence! Find out more: t.co #BBYA24

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6 likes1 repliesPosted Sep 17, 2024

View the original on X Written by Schroders. Captured Sep 7, 2026.

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3

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Schroders on General · ViralLoop