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Post by Imperial Brands PLC on X

Imperial Brands PLC@ImperialBrands

For the full story on our Chief Consumer Officer Paola Pocci's keynote address to @GTNF this week – and to watch the Greek market video case study that she showed to delegates – see: t.co

6 likes1 repliesPosted Sep 27, 2024

View the original on X Written by Imperial Brands PLC. Captured Sep 7, 2026.

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3

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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Imperial Brands PLC on Science · ViralLoop