Judd Legum on Marketing

A few notes on Trump: 1. Backed out of a second debate 2. Backed out of 60 Minutes interview 3. Holding fewer rallies 4. When he does make a campaign speech, frequently slurs words and has trouble staying on topic

3.8K likes72 repliesPosted Oct 1, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → List → List → List shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → List → List → List → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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