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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Brian Stelter on X

Brian Stelter@brianstelter

Imagine if Kamala Harris had committed to a "60 Minutes" interview and then backed out, leaving CBS in the lurch. Because that's what Trump did – with few followup stories or think pieces claiming he's afraid of tough questions.

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8.6K likes1K repliesPosted Oct 7, 2024

View the original on X Written by Brian Stelter. Captured Sep 4, 2026.

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60

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

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The European Commission’s $140 million fine on @X is an abomination. It’s an attack on a great American job creator & it’s an attack on the free speech of every American. Trump should impose SANCTIONS until this travesty is reversed.

Jeff Bezos has become $45 billion richer since Trump was elected. He pays a lower tax rate than a truck driver, nurse or teacher. Amazon got a $15.7 billion tax break from Trump last year. Now, Amazon plans to create a "new rhythm" of layoffs every few months. Trickle not.

JANE FONDA: “Don Lemon is a professional journalist. He and his producer were doing their job." "We have to speak up. When a red line is crossed like this, we cannot be silent.” "They arrested the wrong Don.”

Trump: We have had some great interviews with Tucker Carlson but you cannot tell them who to interview. If he wants to interview Nick Fuentes—I do not know much about him Reporter: You were with Nick Fuentes at Mar-a-Lago

Matthew Schmitz

Beginning in 2014, prestige industries decided they urgently needed to diversify. They didn’t purge established Boomers. Instead, they did everything possible to avoid hiring white millennial men. This is the story of a generation derailed by DEI. t.co

More from Brian Stelter

So, Bari Weiss decided to shelve a planned "60 Minutes" story titled "Inside CECOT," but the report has reached a worldwide audience anyway. Blame Canada, or thank Canada. Here's what seems to have happened...

“You don’t have to use that one,” Trump remarked after an awkward exchange about crime in DC. “You don’t have to put this on, because I don’t wanna embarrass you,” Trump said while praising the new owners of CBS. He knew the interview was being edited >> t.co

CBS News did nothing wrong. But its parent company still paid the price. That's the moral of the Paramount settlement story. And it's a story that keeps repeating itself in the Trump era.

Brian Stelter on Hiring · ViralLoop