Justin Ryan on Defence

Apple’s new immersive video, Submerged, is a masterpiece! For a closer look at how they pulled it off don’t miss the Bonus video The Making of Submerged. Shot on location in Prague, Brussels, and Malta, it involved a 23-ton submarine set made to withstand being fully submerged.

257 likes10 repliesPosted Oct 10, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Defence

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