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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Paul Farhi on X

Paul Farhi@farhip

Fallout from Jeff Bezos’ decision not to have the @washingtonpost endorse a presidential candidate: —Widespread (negative) news coverage; —Internal staff protest; —Guild complaint; —Published protest letter from eight columnists; —~2,000(?) subscription cancellations…More…

32K likes1.5K repliesPosted Oct 25, 2024

View the original on X Written by Paul Farhi. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses short lines and white space, which makes a long post feel quick to read.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Ox Alpha (stealth model) is free for the next week - 1M Context - Multi-modal - Zero Data Retention Generous rate limits, near unlimited usage We have capacity for 100T tokens per day, lets see what you can do

I canceled our subscription to the LA Times because I want to make it clear that I am not okay with them being silent. In dangerous times, honest people need to stand up. This is the only way to show I’m standing up.- mh #ThankYouMarielGarza 🙏

Caroline Kitchener

My mom just told me she cancelled her subscription to The Washington Post. She reads every one of my stories. It was a heartbreaking call. I understand why she did it, but I asked her to reconsider. To anyone who has cancelled or is thinking about cancelling, here’s what I said:

Usage limits are up, effective today we're: 1) Doubling Claude Code's 5-hour limits for Pro, Max, Team and seat-based Enterprise plans 2) Removing peak hours limit reduction on Claude Code for Pro and Max plans 3) Substantially raising our API rate limits for Opus models

Thariq is on vacation

I've heard a lot of questions about Fable's availability on subscription plans. While it will come off subscriptions after July 7th, we aim to restore Fable as a standard part of our subscriptions as soon as capacity allows, as we mentioned in our original blog post.

SpaceX policy regarding data retention. It is actually helpful for debugging issues if we can retain some amount of data, so allowing this would be appreciated, but your privacy settings are always respected.

More from Paul Farhi

In sum: Trump Admin/Kari Lake spend a year illegally shuttering VOA. Employees put on paid leave, saving taxpayers nothing but devastating service. Today a judge blows up the whole plan, ordering VOA back into operation. Judge has already ruled Lake was illegally appointed.

Context for @washingtonpost buyout program announced this morning, per interim publisher Patty Stonesifer. Since 2021: --Audience: down 28 percent. --Subscriptions: down 15 percent (to around 2.5 million). --Print revenue: down 10 percent. --Digital ads: down 30 percent. More…

Paul Farhi on SaaS · ViralLoop