Chris Bakke on Product

As the VP of Design at Apple ($17.8M TC), my two greatest accomplishments have been: 1. putting the charging port on the bottom of the Magic Mouse 2. adding the power button to the bottom of the new Mac mini

862 likes57 repliesPosted Oct 29, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → List → List
Style: Listed out, so each point can be lifted on its own.
Tone: personal, concrete, punchy
Mechanisms: Specificity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Energy

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