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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Luke Stephens on X

Luke Stephens@LukeStephensTV

Soooo two PlayStation execs greenlight a $200,000,000 project that was doomed to fail and, when it does, one of them retires and the other gets a promotion to a position where he then fires everyone who worked on it?... Got it.

18K likes211 repliesPosted Oct 29, 2024

View the original on X Written by Luke Stephens. Captured Sep 4, 2026.

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64

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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