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Why it worked

The mechanics

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Analysis by ViralLoop — not written by the original author.

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Post by Jeff (Hot Type) Jarvis on X

Jeff (Hot Type) Jarvis@jeffjarvis

.@CJR gave me the opportunity to write the story I've so wanted to write about the wave of liberal anger with the NY Times, Washington Post, et ilk, over campaign coverage, quoting many journalists and exploring theories. t.co

327 likes31 repliesPosted Oct 29, 2024

View the original on X Written by Jeff (Hot Type) Jarvis. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Jeff (Hot Type) Jarvis

Jeff (Hot Type) Jarvis

Oh, Lord: The anodyne AP journalism of Buzbee to be replaced--in the design of the Murdochian henchman Will Lewis--by a Murdochian WSJ editor, then, as bad if not worse, a Telegraph editor. The crisis in US national journalism worsens! t.co

Jeff (Hot Type) Jarvis on Marketing · ViralLoop