Craig Silverman on Marketing

Meta earns millions from deceptive political ads. We found over 100,000 deceptive US political & social issues ads across +200 FB pages. Some pages falsely claimed to be run by the gov, and the ads were rife with deepfakes and false claims. Story and 🧵: t.co

204 likes5 repliesPosted Oct 31, 2024

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by Craig Silverman on X