Joseph Carlson on Growth

The most important slide from Amazon's $AMZN earnings. Revenue growth: Third party seller services: 10% Advertising: 19% AWS: 19% The TTM of AWS is now 35.3% (it's increased every of the past 5 quarters)

471 likes13 repliesPosted Oct 31, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Revenue

Post by Joseph Carlson on X