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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Caitlin Kalinowski on AI · ViralLoop

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Post by Caitlin Kalinowski on X

Caitlin Kalinowski@kalinowski007

I’m delighted to share that I’m joining @OpenAI to lead robotics and consumer hardware! In my new role, I will initially focus on OpenAI’s robotics work and partnerships to help bring AI into the physical world and unlock its benefits for humanity.

4.3K likes204 repliesPosted Nov 4, 2024

View the original on X Written by Caitlin Kalinowski. Captured Sep 4, 2026.

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53

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

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