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Post by Phoenix Group on X

Phoenix Group@PhoenixGroupUK

People who choose to change career in midlife are more likely to be working into their 60s and get more wage growth. Our ‘Careers can change’ campaign aims to support this. Now we need a cross-government strategy to enable longer working lives for everyone.

5 likes0 repliesPosted Nov 7, 2024

View the original on X Written by Phoenix Group. Captured Sep 7, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Marketing Career

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Phoenix Group on Growth · ViralLoop